Coca Cola UK truck tour cancelled for 2020 due to pandemic

The iconic Coca-Cola truck tour has become the latest annual event to fall foul of the coronavirus pandemic. The soft drinks company has announced that for the first time since its UK journey began in 2010 the Coca-Cola truck will not be touring this year. The bright red truck is famous for its appearances in its 'Holidays are Coming' adverts and has become almost as famous as Santa Claus himself - with hundreds of people flocking to take a picture with the vehicle every year and snap up a sample.

The 32ft, 10-wheel machine first appeared on our screens in the winter months of 1995 showing a fleet of twinkling Coca-Cola trucks making their way across a snowy landscape. The advert is yet to air on TV this year with many saying that Christmas can't really begin until they've seen it. Under normal circumstances the Coca-Cola truck visits more than 40 locations up and down the UK every year and usually starts touring at the end of November.

A spokeswoman for the company said: "In light of further Covid-19 restrictions announced around the country and in line with Government guidelines, unfortunately, we can't go ahead with our annual Coca-Cola Christmas Truck Tour this year.  "We know this will be disappointing for many people, but our priority is the safety of our consumers and employees. "We really look forward to welcoming people back next year when the Truck Tour returns."

Over the years the truck has visited Wrexham, Colwyn BayCaernarfon and Newtown with hundreds of people turning up to get in to the festive spirit.

However, this isn't the first time we've had to go without a visit from the famous truck in the region.

a fire truck is parked on the side of a road: The Coca Cola truck at Cheshire Oaks (C) Sallie Ehlen The Coca Cola truck at Cheshire Oaks

In 2017 and in 2019 the truck failed to cross the border into Wales and last year only travelled as close as the Cheshire Oaks Designer Outlet Village at Ellesmere Port, much to the disappointment of North Wales fans.

The company cited being "unable to visit every country in the UK" as their reason.

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